How to Set Up Click & Collect on Your Website
Click & collect — also called BOPIS (Buy Online, Pick Up In Store) — combines the convenience of online ordering with the immediacy of in-store collection. For local businesses, it's one of the most powerful tools for competing with large e-commerce platforms while keeping customers connected to your physical location.
Why Click & Collect Works for Local Businesses
- No delivery costs — neither for you nor your customer
- Higher basket values — 49% of customers make additional purchases when picking up in store
- Faster fulfilment — customers can collect the same day or within hours
- Customer traffic — collection drives visits, which drive impulse purchases
- Competitive advantage — large online retailers can't replicate the local immediacy
Setting Up Click & Collect on WordPress + WooCommerce
WooCommerce makes click & collect straightforward with local pickup shipping options.
Step 1: Enable Local Pickup
In WooCommerce → Settings → Shipping → Add Shipping Zone (your local area) → Add Shipping Method → Local Pickup. Set the price to £0 (free collection).
Step 2: Configure Pickup Details
Add your store address and collection instructions in the shipping method description. Use the WooCommerce Local Pickup Plus extension (paid) for more advanced features: multiple pickup locations, time slot selection, hold stock management.
Step 3: Set Up Order Management
When a customer selects local pickup and places an order:
- You receive a notification email
- Prepare the order
- Mark as "Ready for Collection" — the customer receives an automatic notification
- Customer collects; mark as "Completed"
Free Alternative: Contact-Based Click & Collect
For very simple setups, you can implement a basic version without e-commerce functionality:
- Create a simple order form (contact form with product selection)
- Process payment in person at collection
- Use a booking calendar for collection slots
Setting Up Click & Collect on Shopify
Shopify includes native local pickup functionality under Settings → Shipping and Delivery → Local Pickup. You can configure:
- Collection locations
- When orders are ready for pickup (immediately/after processing)
- Email and SMS notifications
For advanced slot management, use apps like Zapiet or Tipo Appointment Booking.
Click & Collect Best Practices
- Clear collection time communication — "Ready within 2 hours during opening hours"
- SMS notifications — more effective than email for collection alerts
- Dedicated collection point — if space allows, a dedicated pickup counter speeds the process
- Extend collection window — 48-72 hours holds prevent no-shows causing stock issues
- Upsell at collection — train staff to suggest related products at pickup
Click & Collect and Local SEO
Add click & collect to your Google Business Profile services section. Update your website to mention "Order online, collect in [city]" — this exact phrase increasingly appears in AI-generated local search results and Google Maps descriptions.
Add LocalBusiness Schema.org to your homepage with hasOfferCatalog and mention click & collect in your business description for GEO visibility.
Our Mindzy team can integrate click & collect into your existing website or build a new site with this functionality from day one. Get a free quote.
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